Internet Advertising Consultant | Northern Ireland
Welcome to the content marketing strategy section for small businesses. Here you will find actionable steps to improve your traffic, headline tips, web psychology, content creation and curation as well as tips on ranking your content on major search engines. Alternatively, we offer content marketing services around the world from our home town in Belfast and Northern Ireland.
4 Content Marketing Techniques from Real Case Studies That Will Have Your Boss Kissing Your Ass! 1) Include Your Call to Actions (CTA) Natively in the Body of Your Text, NOT in the Side Bars. Imagine for a minute you are going to social clubs or bars to meet new people and to find a […]
Learn How & Why to Use Interviews for Top Quality Content & Leads “Joe, give me 500 words on the challenges of stainless steel ball bearings in pre-NAFTA single engine whirlygigs.” (WHAT!!??)“All over it, boss. Who’s the target?” (WHAT???!!!) “Cmon, Joe, it’s Millenial hiring managers in top-10 population growth areas in the South!” (AAAGGH!) “Oh […]
7 Ways to Never Run Out of Fresh Content Ideas You are convinced now, more than ever, that you made a good decision to blog. Your blogging experience has made you a better writer and you have interacted with more people than you would have done had you sat back and just said to yourself […]
Keyword Research: The Best Way To Magnetically Generate Traffic That Converts into Sales in 2015? When I first started with keyword research and search engine optimisation, I wasted a lot of time and money by generating content for visitors that weren’t targeted. Once I learned how to attract “ready-to-buy” prospects through keyword research, I was […]
How Solution Selling Can Grow Your Business I’ve come across companies that don’t believe in the internet. They think that competing on the internet means they have to give their products and services away. I admit, if they don’t create a unique selling point and deliver their products and services through solution based selling then […]
Would you like to uncover the secrets to epic content and viral shares right now? Is your content just NOT converting visitors into sales no matter what you do? Are you getting poor bounce rates and zero sharing of your content? When I started digital marketing over a decade ago, I knew there was something […]
3 Ways to Engage Visitors and Create Explosive Online Sales with Psychology How would you feel if you were having an intimate conversation in public with friends and family, and someone belligerently interrupted the group conversation saying “look at me, listen to me, I’m great?” You’ve experienced this? Annoying right? There are still so many […]
The Psychology of Online Selling: Harness the Power of The Consumer Purchasing Decisions Process It’s one thing to stick a website up on the internet and another to create a website that can segment your customers psychology based on their needs, engage with them and then sell to them based on their emotional desires. I’ve […]
Short Copy is Handy, No Doubt, But Here’s 4 Shocking Benefits to Longer Copy That Will Make You Think Twice Here are the major benefits to longer copy that is geared towards building a relationship and educating an audience. I used to to write posts purely for SEO reasons, It was pivotal in helping me […]
