3 SEO “How-to-Guides” By Search Engine Optimisation Pro’s

Listed below are the worlds most informative SEO specialists. They lead the way in theory and technological innovation within the search engine industry, and they are my most trusted advisors.  Need help with local SEO?

1) Danny Sullivan

Danny has been around since 1996 before the days of Google. He is the founder and editor-in-chief of Search Engine Land and Marketing Land You can find him on Twitter

Here are some articles to help you on you way from Search Engine Land
A content Marketers Guide To SEO: A Checlklist
10 WordPress SEO Questions That Took Me 10 Years To Answer!

2) Matt Cutts

Head of Google’s Webspam team. His goal is to help coordinate algorithms to produce results relevant to Google queries. He can read his Matt Cutts Blog or catch him on Twitter

Here’s some advice to get you closer to your goals.
Google’s Matt Cutts: Over Time Backlinks Will Become Less Important

3) Rand Fishkin

Started a an SEO Consulting Company, and co-authored Art of Seo. You can read more about seo on his website Moz.com or meet him on Twitter

Some learning material for you.
10 SEO Myths that Friggin’ Tick Me Off
What Deep Learning and Machine Learning Mean For the Future of SEO

4) Dharmesh Shah

Co-Founder of HubSpot who’s mission is to help businesses attract, engage and delight customers by providing relevant content. You can find him at Onstartups.com or find him on Twitter

Here some SEO knowledge to help you become an SEO Expert
Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

5) Barry Shwartz

CEO of RustyBrick and Founder of the Search Engine Roundtable Visit his website Rusty Brick He is often quoted by Forbes, Reuters, Wall Street Journal and more. You can also catch him on Twitter

Here’s some more reading for your seo learning
Google Answers Why A Web Site Might Rank Badly For One Keyword

The “3 Ultimate How-to-Guides” for Search Engine Optimisation

Google’s Search Engine Optimisation Starter “How-to-Guide”. Get everything you need to understand how the mechanics of SEO works. This knowledge will allow you to easily monitor and measure your SEO providers efforts. Click on the image to get started.

Table of Contents
Create unique, accurate page titles
Make use of the “description” meta tag
Improving Site Structure
Improve the structure of your URLs
Make your site easier to navigate
Optimizing Content
Write better anchor text
Optimize your use of images
Use heading tags appropriately
Make effective use of robots.txt
Be aware of rel=”nofollow” for links
SEO for Mobile Phones

Moz’s Beginners Guide to SEO is a great resource if you are not quite sure what SEO is all about yet. This SEO guide is perfect to help you understand what is important in SEO, with this information you will be able to choose and interview a SEO supplier with confidence.

Table of Contents
How Search Engines Operate
How People Interact With Search Engines
Why Search Engine Marketing is Necessary
The Basics of Search Engine Friendly Design
Keyword Research
How Usability, Experience & Content Affect Ratings
Growing Popularity with Links
Search Engine Tools & Services
Myths & Misconceptions About Search Engines
Measuring & Tracking Success

 

Quick Sprout’s The Advanced “How-to-Guide to SEO is invaluable to ensuring your website is perfectly positioned for Googlebots and other search engine bots. This is a far more technical aspect of SEO but will support better rankings in search engines. This guide is useful when selecting an SEO provider. If a provider also completes these tasks you’ll know they’re better than 99.9% of the “Fake SEO” providers out there.

Table of Contents
Crawl The Site
Save your Crawl
Check Page Levels
Check for Crawl Errors
Find & Fix Long Titles
Find & Fix Long Descriptions
Look at Indexation Settings
How To Find All Pages with Any HTML

 

SEO is Not Just About Keywords, It’s About Attracting Potential Customers in Different Stages of Their Purchasing Decision

To be successful turning traffic into sales leads you will need to know a little about the consumer purchasing decision funnel and how it relates to keyword and search engine optimisation. Best results are achieved when you attract visitors, educating them, building a relationship and then offering your services.

For example, it is my business goal to create sales through the delivery of SEO services on this page. If a business has just heard of SEO for the first time, then they are in the AWARENESS stage and they will use general keywords such as “search engine optimisation”. This type of search is done by people wanting to learn about SEO, NOT buy services. Searchers in this bracket are known as “Top of Funnel” searchers.

Potential customers use long tail keywords, such as “search engine optimisation agency Belfast”. Searches like this are completed by potential customers who have a DESIRE and want to take ACTION. Publishing content for long term keywords offers the highest ROI! See from the example below, and ensure your provider is targeting long tail keywords.

A Last Tip To Help You Generate More Revenues Through SEO services.

Search engine optimisation is the process of naming meta elements of your website to be easily read and understood by both search engines and people. File names and folders are very important as their titles combine to make the URL.

Lets use search engine results from the previous example in the keyword research section.

Refining and optimising for long tail keywords, we finally found the best keywords that offer a high ROI. The terms “Black Leather Flat Women’s Shoes”.

Look at the the good example , it has a folder called women and subfolder called shoes-boots and another sub folder called flat shoes. This makes the url women/shoes-boots/flat-shoes.

Because the site architecture is designed well, the url has the ability to display in Goggle for multiple variations of keywords.

“Women’s boots” “Women’s shoes” “women’s flat shoes” This type of architecture creates efficiency in the url and allows for maximum ROI.

Take a look at the poor example, Office.co.uk. It has terms in the url and title page that are completely irrelevant. So why has it ranked so high with the others results?

Millions of visitors! This comes from million of pounds spent on offline advertising to get the brand name know and searched for online. As a consequence Google give it a high page rank and it subsequently displays high without too much search engine optimisation.

However, Google also want to provide the searcher with the most relevant results. Where do you think Office.co.uk would rank it had relevant folder titles? How much they save on advertising if they checked out the 3 SEO “How-to-Guides” By Search Engine Optimisation Pro’s?

In Closing, Take Care How You Choose A SEO Agency, There are Plenty of Sharks Out There

There will be many SEO companies checking this page as it get’s higher in the rankings and they’ll all wonder why I’ve just given you all the information you need to do SEO yourself.

The reason is because I only care that you make your dream a reality, besides, you now know that I’m not just another empty offer. I do what I say, and say what I do. Like any service, you pay someone to help you because you don’t have the time, not because you can’t learn to do it yourself.

You eat takeaways right? That doesn’t mean you don’t know how to cook, does it?

At the end of the day, I grew a start-up plumbing company from zero clients to over 600 within half a year. I also grew revenue for a kitchen company over 500% in one year. The question now remains with you. Do you trust to me to do it for you?

What type of increase in revenue could be achieved with higher rankings? How much could be saved on offline advertising with a more efficient website? Get a website that will drive traffic, and earn you more leads and sales here.

Most of our search engine optimisations clients are from the Belfast area, and we use skype, email and phone to work directly with you, not matter where you are in the world. Get in touch and we’ll help you do the things you just don’t have time for.

"Social media is the new SEO, you must be engaged to be found"

— Robert Jones ()