15 Facebook Post Ideas for Small Business to Boost Clicks, Conversions & Engagement in 2015

As a small business starting out on Facebook you’ve probably noticed the “reach” metric under your posts, and thought “what’s the point of using Facebook for marketing at all?”

What is Facebook reach? Reach is the amount of people who have seen your post. Increasing your reach is simple. When somebody likes or shares your post, then your post will show in their friends Facebook feed. The more engagement you get from people, the further your page will reach.

Facebook is not like Twitter or any other platform because it was built on close personal relationships, and those relationships don’t like adverts from companies swamping their Facebook feed. However, if you can entertain them, you will have brand champions who will stop at nothing to share your content!

Here are some Facebook ideas for small businesses that will boost clicks, conversions, shares and engagements.

1) Try Posting Some Quizzes, Surveys or Create a Poll.

Everybody loves quizzes and polls especially when they are fun (not boring demographic surveys). Unless you’ve been living under a rock, you’ve heard about Buzzfeed. If you never hear about them again, take away this golden nugget; 75% of their blog traffic comes from Quizzes.

Here’s another type of poll that not only got plenty of engagement, but also gave the publishers a better idea about which type of content they can publish in the future that will drive new traffic and repeat traffic.

2) Try a Competition

Competitions are a great way to create engagement, and they also give back to your loyal customer base.

3) Ask Questions

It’s a lot easier, emotionally, to simply post content that gets zero likes or engagement, than it is to invest in creating questions and realise that no one cared enough to respond. To improve engagement be sure to reply to every response to your questions, the more that people see you are real and human, then the more interaction you’ll get from others who see your post.

4) Post Personal Photos

Post photos of your team, your family or a personal event. Why not dress up for the occasion and show the human side of your team like the one below.

5) Photos of Your Products or Business Services

Not surprisingly, the use of visual content (infographics and memes) is set to increase over the next year. 70% of marketers plan on increasing their use of images in 2015.

6) Post Photos of Dogs, Cats and Beautiful Places.

Theses types of posts are hugely popular with Facebook and Google+ followers. They can get 100’s if not 1000’s of likes and post engagements.

7) Post Original Images with Inspirational Quotes.

Posts with inspirational quotes are also hugely popular. Have you ever had a bad day and then read a quote that just helped you adjust your attitude, and all of a sudden you were feeling better? That’s why these posts work. They speak to people. And people remember who they came from.

8) Post Videos on Facebook

Post videos of employees working on a project. Upload videos that relate to your services or products.

Why not combine genre ideas with your posts?

Create a video with you at work with your dog! Show your interests and personality. Embedded media helps keep visitors on pages longer. Google likes this! Besides, 92% of mobile video viewers share videos with others. – Invodo, that’s why they are extremely effective!

9) Be Human & Authentic

Nobody wants to interact with a robot. You’re human, so act that way. It’s OK to look vulnerable. Balance your posts so you don’t look like you don’t know what you’re doing, but remember, it is OK to be imperfect! Check the authentic replies to the post below. Truly engaged fans!

10) Shout Out Post Ideas

Who isn’t flattered or thankful when someone thanks them in the public spotlight? It’s a huge compliment for people when they are publicly recognized and they appreciate it. Shout out’s build long term relationships and support.

Family – Thank your family for support with house work or just being someone you can lean on when times are tough.

Friends – When it starts getting tough, a good friend can put a smile on your face and inspire you to “carry on”, so take the opportunity to thank them!

Employees – It’s well known that employees rarely feel thanked enough for their efforts. Show your gratitude publicly and they’ll become your hardest working employees!

Customers – Great exposure for you and your customer. Giving them exposure will build loyalty and when they see you have thanked them publicly they’ll become brand champions!

Suppliers – Suppliers are key to your business. Give them a shout for working on budget or on time. They’ll be so thankful and you will always be their priority during busy times. You may even pull in more business for them with your shout out!

Fans – If fans are liking your posts and engaging with you, people in their networks will see this in their feeds which will help create exposure for your business. Give them a shout out for being a fan and keep them motivated to carry on engaging.

Nonprofit Volunteers: In today’s world, so many people are trying to give back, why not recognize these people and organizations with a simple shout out. It helps to create a positive association with your brand and a general all round good feeling for all involved. Is there a local non profit organization or special person that could be thanked for all their hard work in your community?

11) Link to Tutorials & Free Digital Assets

The internet is about learning. Content that gets shared the most is content that has valuable information about solutions to problems. If you want to build a loyal following, show them how to solve their problems! Need free images for your blog, website or Facebook posts? Here’s 53+ free image resources for your social media content.

12) Experiment With Frequency

Experiment with posting. Don’t just post once a day. Try posting 10 times a day and you might just be surprised at the results.

Post on off-peak hours so you are not competing with your audience’s friends and family. You’ll get more attention when your audience has less distractions.

When’s the optimal time to post on Facebook?
Best time to post: 1-4pm
Worst time to post: Weekend from 8pm-8am
Peak time to post: Wednesday at 3pm

13) Stay Consistent

This is something I personally need to work on. Brand images with your logo as much as possible so people recognize your brand and page.

Don’t just post and disappear for days, it’s the quickest way to a Facebook death. Facebook fans are loyal fans so stick around, like and respond to their comments.

14) Post Selfies

Selfies can add a lot of value to a Facebook marketing strategy. Just think what Richard Branson could have done if Facebook had been around 20 years ago!

15) Post About Trending Topics

Find posts that already have tonnes of engagement and post them on your feed. The likelihood of engagement is high because you already know it’s working on other peoples pages.

In conclusion

It does take time to build a loyal fanatical Facebook tribe, but it is worth every effort. So stay steadfast, experiment with the 15 Facebook post ideas listed above for your small business and then get in touch and let me know how it worked for you. If you found this post useful, click the share button now and help others. Download 10 Facebook marketing tools that your competitors don’t want you to know about!