Digital Marketing Agency in Belfast
We provide digital marketing strategies that drive revenues, boost growth and generate tangible results for your Belfast based business.
Digital Marketing Strategy
Using analytics and intelligence we develop a digital marketing strategy focused on driving relevant traffic, providing an engaging user experience, and most importantly converting visitors into satisfied customers.
We provide you with specialised expertise in search marketing, content marketing, social media, local SEO and paid advertising to meet your business objectives. By combining the elements of digital marketing, we help you to inform and engage your audience. The net results are loyal customers and brand champions for your business.
Incorporating Blue Sky Advertisement into your digital marketing strategy can help you craft innovative campaigns that break through the noise and effectively engage your target audience across multiple platforms.
Customer Engagement
Engage, inspire and influence followers to take action
Brand Awareness
Increase virtual presence, grow reach, and boost exposure with less investment
Increased Conversions
Boost website traffic, leads, conversions and sales.
Real Time Marketing
Yield strong returns on investment with improved control and results.
Conversion Optimisation
The measure of website success is ultimately the ability to convert visitors into customers. Traffic and rankings are a great start to success, but understanding how visitors engage with your website is the key to implementing proven strategies that motivate a user to download, purchase or make an enquiry.
Conversion Rate Optimisation (CRO) is about testing and implementing what works in order to boost conversions. Customer journey analysis, heat maps and A/B testing can be employed to give a greater understanding of users and is the way forward in growing your customer base.
Social Media Marketing
Social media platforms are experiencing exponential growth. They are where your customers reside. The importance of utilising these channels to communicate to your audience cannot be underestimated. Deployed correctly, your communication and digital marketing strategy will develop a virtually free audience to interact with, build relationships, create brand champions and stimulate transactions.
Join us, and you will have access to social media analytics that help you define which content to produce for best results. Real-time tools enable us to support you building your brand and drive sales for your local market.
Social media is quickly becoming the first port of call to identify qualified people and businesses to engage with. It’s also the first place many customers go to air grievances and get served quicker. Now is the time to embrace the change and lead your business forward.
"We don't have a choice whether we DO social media, the question is HOW WELL WE DO IT"
— Robert Jones ()
Pay-Per-Click Advertising
It can take years to develop content and optimise content for search engines. Pay-Per-Click (PPC) marketing allows you to cut the queue in a manner of speaking. You can rank above all your competitors instantly with PPC advertising. 60% of searchers click on the top three positions in search results, isn’t it time you ranked in these spots?
Not only will you receive from us in-depth reporting to ensure optimal results and real time tracking, but we will optimise your landing pages and adverts to ensure you get an Adwords quality score that could have you paying 800% less for the same advert as your nearest competitor.
Analytics & Insight
Traffic enters your site like a stream of water, it follows the path of least resistance. Using analytics we can identify where that stream is heading. We can identify which pages successfully move your audience from one page to another and which ones fail to accomplish this. Once we know which pages are failing we can implement strategies to make those pages successful in accomplishing their goals.
Using analytics our digital marketing strategy will pinpoint weaknesses and then build content that can improve the user’s experience. Our goal is to ensure that your customers get what they want quickly and that your website gives the greatest value to each of your visitors.
Responsive Web Design
Google will rank mobile friendly websites accordingly, so now is the time to make the change before your business cash-flow is obstructed. Exodus offers responsive websites which supports your visitors with outstanding usability and accessibility while offering you innovative functionality.